Osteoporosis concept work

These are some concept sketches for Ogilvy Healthworld towards their Osteoporosis campaign. The drug is trying to change the way osteoporosis is treated and show how the data they have can change the lives of many suffering. The sketches are to demonstrate images that will later be photographed for the final advertisement. By portraying small characters against large skeleton, we are representing the busy teamwork and impressive efficacy data behind the drug's sizeable accomplishments.